As you have probably noticed, blogs nowadays often include video content of their own – and for good reason. The fact of the matter is that videos have more potential to engage viewers than any other type of content, which is why they are so popular.
That being said as much as videos have the potential to engage viewers, not every video is guaranteed to do so. That is why it is important to know how to create engaging video content for your blog that truly taps into its potential and is able to attract, interest, and retain viewers.
While that may sound difficult, there are a few tips that you should follow that will go a long way towards making it happen:
- Find out more about your target market
Before you can create engaging videos for your blog, you first need to know as much as you can about your target market and who they are, what they like, what kind of problems they may have, and so on. The more you know about your target market, the better you’ll be able to find topics that are more likely to interest them.
It is important to be proactive when researching your target market. Start by isolating the demographics that you’re interesting in reaching out to, and carry out research into them. One of the best ways to find answers is to ask your viewers directly, either by posing a question and asking them to comment, or conducting a poll.
- Keep your videos short and focused
As far as possible you should try to make sure your video content is short and tightly-focused around the topic that it is about, so that it is better at retaining viewers. The ‘best’ duration for video content on blogs can vary quite a bit, but as a starting point you should aim for videos that are about a minute long. Over time you can experiment with shorter or longer videos and see how they do.
The first ten seconds of your video are particularly important as many viewers will decide whether to keep watching within that period. As such you shouldn’t beat around the bush, and should immediately let viewers know what the video is about and (more importantly) how it will benefit them.
- Incorporate an emotional angle
All of the most engaging videos have one thing in common: They provoke an emotional reaction from viewers by amusing, inspiring, touching, surprising, or even enraging them. The exact emotion that your video content provokes is secondary to the fact that it should have an emotional angle and aim to provoke an intense reaction.
As you can imagine it isn’t easy to pull this off, but a good way to start is by using storytelling. Videos that are structured as a story will help viewers to feel emotionally invested in the subject, and the outcome of the video.
- Always experiment, track, and analyze your videos
Every blog is slightly different and have a different formula for engaging viewers. That is why it is important that you experiment and try new things in your videos, while at the same time tracking various metrics so that you can measure its effectiveness and analyze it afterwards.
As mentioned previously you will want to experiment with the length of your videos, but there are other areas where you could try different approaches as well – such as the topic, type of video, visual style, emotional angle, and so on. The more you experiment, the more you’ll be able to learn from your videos and make each successive video more engaging than the last.
While these tips should help to set you on the right track towards creating engaging video content for your blog, you’ll still need to record and compile impressive-looking videos that appeal to viewers. If you need help on that front, you should try using Movavi Video Editor to merge video files and compile them into content for your blog.
The features in Movavi Video Editor should have everything you need to not only compile videos, but also make them stand out. For example you could add audio tracks containing background music or a voiceover, enhance the video quality, apply special effects or filters, add subtitles, edit the audio, and much more.
One of the main reasons why it would be to your advantage to give Movavi Video Editor a try is because it is extremely intuitive and easy to use. Simply put you don’t need any prior experience or special skills to create engaging video content for your blog with its help, and will find that you are able to get started right away. All that is required on your part is a bit of creativity coupled with the tips listed above, and your blog content should be truly engaging.